Marketing Manager

Role Overview 

The Marketing Manager will be responsible for designing and executing Tuwayq.com’s overall marketing strategy to attract vendors, buyers, and strategic partners. This role requires both strategic thinking and hands-on execution to build brand awareness, generate leads, and support business growth while ensuring we are getting the right platform mix. 

Key Responsibilities 

• Develop and implement Tuwayq.com’s marketing strategy, aligned with company objectives. 
• Manage digital marketing campaigns across social media, search, influencers, paid ads and SEO. 
• Build and execute B2B marketing initiatives to attract large retailers and SMB vendors. 
• Oversee brand identity, communication, and content creation (ads, presentations, videos). 
• Plan and manage marketing budget, optimizing ROI. 
• Track, analyze, and report campaign performance using analytics tools. 
• Work closely with Sales and Product teams to align marketing efforts with business goals. 
• Identify and manage partnerships with influencers, agencies, and media outlets. 
• Drive PR and corporate communications to strengthen Tuwayq’s market positioning. 

Qualifications & Skills 

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus). 
• 5+ years of experience in digital/B2B marketing, preferably in eCommerce or SaaS. 
• Strong knowledge of social media marketing, SEO/SEM, and analytics tools. 
• Experience managing budgets and delivering measurable results. 
• Excellent communication skills in Arabic and English. 
• Ability to think strategically and execute tactically.